July
31


Kyocera has developed a new fine ceramic with a color that closely resembles 18-karat gold. The material has been created by raising the brightness level approximately 5% (approx. 3.6 points) above previous gold ceramic products. The three inherent attributes of color are luminosity, hue and saturation. Luminosity refers to the visually perceived brightness or darkness of a color as a percentage. In developing the new gold fine ceramic material, Kyocera increased the luminosity of its previous gold fine ceramic – one of 18 colored fine ceramics provided by Kyocera – while retaining the material’s outstanding hardness. This made it possible to more closely recreate the texture and color of 18-karat gold.

The new gold fine ceramic is a sophisticated addition to Kyocera’s lineup of colored ceramics that are used as decorative materials for watches, mobile phones and other premium accessories. Kyocera will pursue upscale applications for the elegant gold material in new markets worldwide

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July
30


Recruit Co Ltd (a human resources and classifieds company in Japan) is delivering advertising videos for the cafes and restaurants in the underground mall of Tokyo Station by using the Scent-emitting LCD Display System. The system, developed by NTT Communications Corp (a subsidiary of Nippon Telegraph and Telephone (NTT) Corporation) emits appetizing aromas along with the advertising videos shown on a 42-inch LCD display. In front of the LCD display, there are coupon books that can be used at the restaurants advertised in the videos. So, the purpose of the system is to attract people by videos and scents, and to make them grab a copy of the coupon books. This experiment is being conducted to verify the system’s effect of drawing customers.

Also, in this experiment, Recruit utilizes the “Commercializer,” Recruit’s service of making advertising videos for free, to reduce the time and cost required to create the video contents. The Commercializer enables to easily make advertising videos just by using pictures and texts on the templates available on the company’s Web site. Recruit began this experiment July 18, 2008, and plans to continue it until Aug 1.

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July
29


The new Asus USB-N11 wireless N USB adapter is a compact sized marvel that allows users to simply push a button on the adapter and the router to create a protected wireless environment without complicated setups! Fully certified with the 802.11n wireless standard, the Asus USB-N11 can provide data transfers of up to 5 times faster throughput (90Mbps) than 11g standards. This is ideal for wireless multimedia streaming, file sharing and online gaming. Being fully certified with 802.11n draft and WiFi Alliance approved, the USB-N11 will also allow easy interoperability with all draft-n 2.0 devices; and it is backward compatible with previous 802.11 b/g standards – allowing users to utilize b/g devices without any compatibility issues. The ASUS USB-N11 comes with a WPS button to simplify setup – allowing users to setup a protected networking environment with ease. All the user has to do is to connect the USB-N11, push the WiFi Protected Setup (WPS) button on the adapter and the router, and the set up is done – all without complex configurations. Being WiFi alliance WPS certified, this little marvel contains no compatibility and works for any WPS certified router. The device measures 84mm x 21mm x 11mm.

The ASUS USB-N11 comes with a WPS button to simplify setup – allowing users to setup a protected networking environment with ease. All the user has to do is to connect the USB-N11, push the WiFi Protected Setup (WPS) button on the adapter and the router, and the set up is done – all without complex configurations. Being WiFi alliance WPS certified, this little marvel contains no compatibility and works for any WPS certified router. The device measures 84mm x 21mm x 11mm.

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