30

Posted In: aromas, appetizing, emits, along, advertising, mall, underground, station, tokyo, of, with, the, in, display, lcd, Videos by Alex

Recruit Co Ltd (a human resources and classifieds company in Japan) is delivering advertising videos for the cafes and restaurants in the underground mall of Tokyo Station by using the Scent-emitting LCD Display System. The system, developed by NTT Communications Corp (a subsidiary of Nippon Telegraph and Telephone (NTT) Corporation) emits appetizing aromas along with the advertising videos shown on a 42-inch LCD display. In front of the LCD display, there are coupon books that can be used at the restaurants advertised in the videos. So, the purpose of the system is to attract people by videos and scents, and to make them grab a copy of the coupon books. This experiment is being conducted to verify the system’s effect of drawing customers.

Also, in this experiment, Recruit utilizes the “Commercializer,” Recruit’s service of making advertising videos for free, to reduce the time and cost required to create the video contents. The Commercializer enables to easily make advertising videos just by using pictures and texts on the templates available on the company’s Web site. Recruit began this experiment July 18, 2008, and plans to continue it until Aug 1.

Up?

0

29

Posted In: sound, pic, huge, van, image, system, car, picture, speaker, Music by Alex

Up?

0

22

Posted In: mazda, updated, versions, axela, launches, in, japan, compact, of, the, Sports by Alex

Mazda has released updated versions of the Mazda Axela sports compact in Japan. Known as the Mazda3 in overseas markets, the Mazda Axela has earned high praise both in Japan and abroad. All models in the range – including the four-door Axela, five-door Axela Sport and Mazdaspeed Axela – feature fresh improvements and are available from today at all Mazda, Mazda Anfini and Mazda Autozam dealerships nationwide. Two new special edition versions of the Axela Sport, the 23HS and 20HS, which come outfitted with equipment to enhance their sporty pedigree, also go on sale from today. Reduced cabin noise and higher comfort levels have been achieved through the increased use of sound absorbent materials.

The special editions Mazda Axela Sport 23HS and 20HS come with a full complement of sports equipment including 17-inch reflective aluminum wheels, exclusive aluminum pedals, a floating rear roof spoiler and a BOSE sound system. These models also come with black Alcantara and genuine leather combination seat covers and Alcantara door trim. Mazda Axela is available in Japan from 1,510,750 ($14,220) to 2,070,000 yen ($19,485) while Axela Sport from 1,510,750 ($14,220) to 2,410,000 yen ($22,685).

Up?

0