May
30


Dozens of world-class sky divers have been practicing for the commercial in California, and yesterday they pulled of a portion of it live on camera high above Spain. What did they do exactly? Five separate aerial formations were formed to spell out the word “H-O-N-D-A” in sequence. Back in the early years of television, commercials were done live all the time, but those were shot in a studio, not 40,000 feet above the earth’s surface.

In light of Honda’s belief that the process of doing something difficult is often more interesting than the end result, the live commercial that aired isn’t the final product at all. The actual final commercial using footage from this jump and probably others will air sometime in June. We’ll see then if it’s as good as “Cog”. Check them both out.

Source: Youtube

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January
13


Hitachi unveiled a prototype 50-inch PDP TV featuring a “thickness of 1.5 inches” (approx. 35mm) at the 2008 International CES. Hitachi plans to commercialize an ultrathin 50-inch PDP like this prototype in 2009. The key factor that enabled the thickness reduction was the enhanced luminance efficiency of the panel, Hitachi said. The new Hitachi PDP TV is reportedly able to ensure the luminance at a certain level with a lower input power, thereby making it easier to overcome a technical hurdle relating to the heat dissipation. In addition, the company employed a new technology for a heat dissipation mechanism, which is different from the technology used in the 35mm thick LCD TV released at the end of 2007. In Hitachi’s latest prototype PDP TV, part of the power circuit is integrated with the back side of the display, whereas all the circuit boards are provided externally in Pioneer Corp’s prototype 9mm thick 50-inch PDP TV. Hitachi’s TV does not incorporate a tuner because it is a prototype.

The establishment of heat dissipation technology and the weight reduction are issues in the commercialization, the company said. The target weight of the 50-inch model is 20kg. Although the latest prototype uses a 1280 x 1080i ALIS panel, a similar thickness reduction technique can be applied to a 1920 x 1080p full-HD panel, the company said. Another new panel, which is different from the one used in the latest prototype, is likely to be used in the 2009 commercial version. Hitachi expects that the luminance efficiency will be further improved and the power consumption will be reduced by then.

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November
2


Sharp will introduce into the Japanese market three new models in the AQUOS P Series of LCD TVs including a 32V-inch model LC-32P1-W as well as two models- LC-22P1-W and LC-26P1-W featuring newly developed 22V- and 26V-inch full-HD LCD panels. All models of this new Sharp AQUOS P Series feature a full-HD panel, including the 32V-inch model as well as the 22V-inch and 26V-inch models, the first in the industry to do so. These LCD panels deliver beautiful pictures with an unparalleled, high-definition display, enabling users to enjoy high-resolution, high-quality video images not only for TV applications, but also when used in the desktop environment in combination with a PC.

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