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Posted In: aromas, appetizing, emits, along, advertising, mall, underground, station, tokyo, of, with, the, in, display, lcd, Videos by Alex

Recruit Co Ltd (a human resources and classifieds company in Japan) is delivering advertising videos for the cafes and restaurants in the underground mall of Tokyo Station by using the Scent-emitting LCD Display System. The system, developed by NTT Communications Corp (a subsidiary of Nippon Telegraph and Telephone (NTT) Corporation) emits appetizing aromas along with the advertising videos shown on a 42-inch LCD display. In front of the LCD display, there are coupon books that can be used at the restaurants advertised in the videos. So, the purpose of the system is to attract people by videos and scents, and to make them grab a copy of the coupon books. This experiment is being conducted to verify the system’s effect of drawing customers.

Also, in this experiment, Recruit utilizes the “Commercializer,” Recruit’s service of making advertising videos for free, to reduce the time and cost required to create the video contents. The Commercializer enables to easily make advertising videos just by using pictures and texts on the templates available on the company’s Web site. Recruit began this experiment July 18, 2008, and plans to continue it until Aug 1.

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Posted In: tokyo, oriental, mandarin, 14, yen, xmas, suite, night, offers, on, image, million, pic, couple, for, picture by Alex

A Christmas tree decorated with 11.5 million yen worth of jewelry ($104 052) including diamond watches and bracelets stands in a 250-square-meter suite at the Mandarin Oriental Tokyo hotel in Tokyo’s Nihombashi district. The hotel said it will offer the suite to a couple for an extravagant Christmas night at a cost of 14 million yen. The Christmas tree will be presented to them. The couple can be picked up by a chauffeured limousine from any location in Tokyo’s 23 wards and taken to the hotel in the Nihombashi commercial district of central Tokyo. They can then enjoy a dinner prepared in their own room by a chef, according to the hotel.

Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the world’s most prestigious hotels and resorts. Mandarin Oriental now operates, or has under development, over 10,000 rooms in 23 countries with 16 hotels in Asia, 14 in The Americas and nine in Europe and North Africa.

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