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Posted In: aromas, appetizing, emits, along, advertising, mall, underground, station, tokyo, of, with, the, in, display, lcd, Videos by Alex

Recruit Co Ltd (a human resources and classifieds company in Japan) is delivering advertising videos for the cafes and restaurants in the underground mall of Tokyo Station by using the Scent-emitting LCD Display System. The system, developed by NTT Communications Corp (a subsidiary of Nippon Telegraph and Telephone (NTT) Corporation) emits appetizing aromas along with the advertising videos shown on a 42-inch LCD display. In front of the LCD display, there are coupon books that can be used at the restaurants advertised in the videos. So, the purpose of the system is to attract people by videos and scents, and to make them grab a copy of the coupon books. This experiment is being conducted to verify the system’s effect of drawing customers.

Also, in this experiment, Recruit utilizes the “Commercializer,” Recruit’s service of making advertising videos for free, to reduce the time and cost required to create the video contents. The Commercializer enables to easily make advertising videos just by using pictures and texts on the templates available on the company’s Web site. Recruit began this experiment July 18, 2008, and plans to continue it until Aug 1.

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Posted In: below, leaps, discovery, smoke, sts, iss, mission, 124, nassa, liftoff, image, amazing, picture, pic, space, station, international, japan by Alex

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Space shuttle Discovery leaps from the billows of smoke below into a clear blue sky on its STS-124 mission to the International Space Station. Launch was on time at 5:02 p.m. EDT. Discovery is making its 35th flight.

The STS-124 mission is the 26th in the assembly of the space station. It is the second of three flights launching components to complete the Japan Aerospace Exploration Agency’s Kibo laboratory. The shuttle crew will install Kibo’s large Japanese Pressurized Module and its remote manipulator system, or RMS. The 14-day flight includes three spacewalks.

Image Credit: NASA/Fletch Hildreth

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Posted In: origami, 7, plane, station, mach, paper, international, to, from, earth, pic, the, fly, space, image by Alex

The University of Tokyo and the Japan folded paper (origami) plane society hopes to fly a paper airplane from the International Space Station to Earth. The plane will be 30-40cm long and weigh about 30 grams. A University of Tokyo research group has successfully designed a special paper plane model that was able to withstand a mach 7 high velocity stream for 10 seconds. The experimental plane was about one-fifth the size and withstood temperatures as high as 300C without burning up. The group plans to fly the plane by throwing it.

The actual conditions for the plan from the International Space Station, 400kms from the earth, will be speeds up to mach 20. Only after entering the earth’s atmosphere at an altitude of 80kms will it slow to a paltry mach 7.

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