May
30


Dozens of world-class sky divers have been practicing for the commercial in California, and yesterday they pulled of a portion of it live on camera high above Spain. What did they do exactly? Five separate aerial formations were formed to spell out the word “H-O-N-D-A” in sequence. Back in the early years of television, commercials were done live all the time, but those were shot in a studio, not 40,000 feet above the earth’s surface.

In light of Honda’s belief that the process of doing something difficult is often more interesting than the end result, the live commercial that aired isn’t the final product at all. The actual final commercial using footage from this jump and probably others will air sometime in June. We’ll see then if it’s as good as “Cog”. Check them both out.

Source: Youtube

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November
2

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Honda Access America, Inc., Honda’s U.S. accessory development team designed and built the HF-S Concept to demonstrate how the customized use of technology could allow vehicle owners to fine-tune performance while adding their own senses of style. Making its world debut, the Honda Accord Coupe HF-S Concept represents a radical vision for customizing the all-new Accord’s design and performance through stylish and functional modifications. A dual-port exhaust system can provide additional performance when needed while retaining low noise output during relaxed driving.
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Unique LED driving lights, placed on the fore-most corners, wrap around the front of the bumper providing increased visibility both forward and side for the driver while also creating a unique appearance. The shape of the front bumper is designed to create a vortex effect to enhance high-speed aerodynamics and engine cooling. On the sides of the vehicle, the shape of the carbon fiber panels decreases negative speed force around the wheel arches. The rear bumper diffuser is designed to reduce drag.
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