February
28


The Sony Energy LINK USB portable power supply and adaptor is packaged with two AA rechargeable Cycle Energy batteries, which bridge the gap between regular alkaline batteries and the NiMH rechargeable batteries. It fully charges in about 3 hours. The new power supply also takes advantage of the USB de facto standard. The new power supply is compatible with most USB-compatible MP3 players, mobile phones and other USB-powered devices. The triple function of Sony USB portable power supply as a power adaptor, portable power supply and battery charger is the first of its kind to be combined into one device. The new power supply is compatible with most USB-compatible MP3 players, mobile phones and other USB-powered devices.

The Sony Energy LINK USB portable power supply and adaptor will be available early this summer for a suggested retail price of about $35.

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February
28


The new Sony 8-megapixel super zoom digital cameras DSC-H9 and DSC-H7 are designed to appeal to families with budding athletes in their broods with Sony’s new advanced sports shooting mode. The sports shooting mode combines high shutter speed shooting and intelligent continuous auto-focusing. This predictive technology also helps to reduce shutter lag, the time it takes for the camera to focus and shoot. Both cameras Sony DSC-H9 and DSC-H7 feature powerful Carl Zeiss 15x optical zoom lenses for up-close shots of big plays on the field .Both cameras are powered by the Bionz processing engine, first used in Sony’s Alpha digital SLR camera system. This new circuitry speeds up response times and delivers the fast image processing speeds needed to produce color-rich, detailed pictures for true high-definition photo viewing. The Sony H9 and H7 cameras incorporate Super Steady Shot optical image stabilization to minimize blur caused by camera shake. Their high sensitivity, up to ISO3200, also helps to fight blur resulting from fast-moving subjects.

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February
20


The Honda Racing F1 Team announced a major new initiative for the 2007 Formula 1 season. To help raise awareness of the environmental issues facing the planet, the RA107 F1 car will simply feature a huge image of earth, in place of the advertising and sponsor logos which have featured and dominated all other F1 cars for decades. Via the website www.myearthdream.com anyone who wishes, will have the opportunity to have their name on the car, make a pledge to make a lifestyle change to improve the environment and make a donation to an environmental charity. Under the concept of “our car is your car”, each name will form a tiny individual pixel which will help build the image of planet earth on the car. Each name will be visible on the website when you make the pledge or under a microscope on the car.

Universal Music, the largest music company in the world, and Gatorade are the first global brands to partner the team in this exciting new concept. Existing partners have enthusiastically embraced the idea and all remain involved with the team for the 07 season. In addition, the team is delighted to announce that Fila, IBM, Instron, Oliver Sweeney, Perkin Elmer, Showa Denko, TUV and GF Agie Charmilles have joined the roster of team partners and suppliers.

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